Fashion in the short film: brand and identity

Characterisation is an increasingly important aspect of the fashion film – it allows a brand to push forward its identity and image. In this video essay, Harrison Armstrong focuses on the “short fashion film”, analysing how characterisation functions within a narrative to communicate brand identity.

Young video essayists comment on popular audio-visual culture. Produced as part of the BA (Hons) Film and Television degree at Solent University and brought to you by Making Waves Film Festival.

Released Tues 16:00 18^th Oct 2022