Tag: music videos

  • Undressing Billie Eilish’s message in Phoebe Cowin’s video essay Not My Responsibility: Billie Eilish, femininity is not my responsibility

    Undressing Billie Eilish’s message in Phoebe Cowin’s video essay Not My Responsibility: Billie Eilish, femininity is not my responsibility

    When Billie Eilish faced harsh criticism for shedding layers of her clothes, she reacted profoundly to the media scrutiny by using cinema, narration and music. Consequently, This inspired a young film theorist Phoebe Cowin. Thus Pheobe touched upon the both sensitive and actual topic of Billie Eilish’s ‘NOT MY RESPONSIBILITY – a short film.’

    Media Without Subtext:

    Billie Eilish had been facing waves of public condemnations for months after changing her style and became a hot topic for newsletters. Surprisingly, there are only a few interpretations of Eilish’s provocative message online. Also, most of the articles stagnate on narrating the narration of the short film and lack exposure to the subtext. However, Phoebe Cowin reached deeper into questions about Eilish’s choice to cover up and shed the layers. In like fashion, Pheobe explores those choices in her video essay ‘Not My Responsibility: Billie Eilish, femininity is not my responsibility.’

    Phoebe Cowin sheds layers of Billie Eilish's message in the video essay, about Billie Eilish 'NOT MY RESPONSIBILITY - a short film.'

    Femininity is not my Responsibility:

    ”Do you know me?” Billie Eilish fearlessly exposed her opinion about others’ opinions and the friction between the music industry and femininity in her personalised message ‘Not My Responsibility.’ Eilish addressed the consequences and criticisms which had arisen from her decision to conceal her body beneath oversized clothing. Thus, Phoebe Cowin picked up layers of the artist’s statements of female representation. Furthermore, she has taken the responsibility to undress the hidden forces that shape our perception of femininity and the pressures imposed on women in today’s media.

    Billie Eilish Navigating Gender Performance:

    Firstly Cowin leads from Billies questions and delves into the established norms and expectations placed upon women. For instance, how does society enforce these norms? How do they affect women’s autonomy and agency? Who holds the authority to dictate how women should present themselves? How do these expectations influence our personal choices and self-perception? Secondly, Phoebe Cowin has built her video essay around those insightful inquiries and has shed light on the societal constructs that confine and define us. The essay as a whole invites us to reassess our own perspectives.

    Billie Eilish Embracing Authenticity:

    In a world driven by superficiality, Eilish challenges us to embrace authenticity. What happens when we resist societal standards and express ourselves on our own terms? How can we break free from the chains of judgment and embrace our true selves? How do artists separate their public persona from who they really are? Obviously, Cowin’s video essay uncovered many answers, but captives us by more profound questions about authenticity and scrutiny imposed through social norms and public eyes.

    Phoebe Cowin: Not My Responsibility: Billie Eilish, femininity is not my responsibility

    Copyright allowed to be used 
    Premiere Tuesday 25th April 7 pm

    Join the Conversation:

    To summarise, Phoebe Cowin’s video essay is a call to action, urging us to engage in a broader conversation about gender, self-expression, and the pursuit of authenticity. By watching her thought-provoking analysis, we become active participants in reshaping societal narratives and dismantling oppressive constructs. Cowin’s creation aims to foster a more inclusive and accepting world.

    A Closer Look: moving image criticism

    Young video essayists comment on popular audio-visual culture. Produced as part of the BA (Hons) Film and Television degree at Solent University and brought to you by Making Waves Film Festival.

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  • Horror Genre in Music Videos: “Pop Music: The Visual Necessity of Apparatus”

    Horror Genre in Music Videos: “Pop Music: The Visual Necessity of Apparatus”

    Have you ever wondered about the inspiration behind some of the most iconic music videos? Nat Pearce is a visionary film enthusiast who delved into this fascinating topic with Director Ayodeji in his captivating video essay, “Pop Music: The Visual Necessity of Apparatus.” 

    Pushing Boundaries: The Influence of the Horror Genre in music videos

    Nat’s video essay is a fascinating visual exploration of how the horror genre pushes the boundaries of music videos. To begin with, Nat Pearce opens this topic by examining the nightmarish qualities of some of the most iconic music videos. The video essay delves into the collaboration between renowned director Chris Cunningham and iconic artists like Madonna, Bjork, and Apex. However, the main topic is an in-depth look at Director Ayodeji’s thought-provoking music video, “Underscores – spoiled little brat.” Significantly, Nat argued that these videos transcend their role as mere promotional tools. Consequently, This way of music videos transformed into powerful mediums for artistic expression.

    Nat Pearce explores the horror genre in music videos in their captivating video essay, "Pop Music: The Visual Necessity of Apparatus." 
    Horror Genre in Music Videos

    Artistic Purity vs. the Corporate Machinery in music videos

    Nat starts the video essay with the most iconic artists and high-budget production. On the other hand, there is Director Ayodeji’s indie work, “Underscores – spoiled little brat.” Firstly, it might lack the glamour of conventional music industry icons but is not short for artistic expression and creativity. Nat Pearce highlighted how Ayodeji had expanded the concept of capturing an artist’s imagery by borrowing the horror genre narrative. Subsequently, Nat explains how Ayodeji masterfully incorporated props, locations, and cinematography to highlight the contrast of life with and without stardom. Secondly, Director Ayodeji utilised a comprehensive approach and added depth and meaning to the performance and narration. Therefore, they elevated beyond the traditional music video experience and created a narrative like a reflective short film. Accordingly, Ayodeji used this narrative structure to provoke questions about shallow fame.


    To summarise, Nat and Ayodeji provided first-hand insights into the intricate process of creating this music video. The findings of this video essay reveal Ayodeji’s inspirations from the horror genre while it condemns the machinery of the music industry. Therefore, this music video can be a rebellion against commercial machinery.


    Invitation to Explore Possibilities of Music Videos

    “Pop Music: The Visual Necessity of Apparatus,” challenges us to appreciate the artistry behind these music videos and find socio-political meaning within for instance. Above all, It’s an invitation to explore the boundaries of visual expression within the music video world. Ultimately, it proves how music videos can be enhanced by film genres and various themes.

    Nat Pearce: ‘Pop Music: the visual necessity of Apparatus.’
    No copyright strikes
    Premiere Tuesday 2nd May 7 pm 

    For horror genre enthusiasts, you can also visit Gothic Horror: symbolism, philosophy & the dark imagination

    “Young video essayists comment on popular audio-visual culture. Produced as part of the BA (Hons) Film and Television degree at Solent University and brought to you by Making Waves Film Festival.“

    If you liked reading about Horror Genre in Music Videos: “Pop Music: The Visual Necessity of Apparatus”, you can consider sharing this or visiting our social media.